What we do

Design. Engineering. Automation.

We design the product, engineer it, and automate the work around it. Each layer stands on the one before it.

01 Design

Design decides what the product is.

And gives engineering a clear, reusable system to build from. It runs first, because every layer after it builds on what it settles.

  • Product design
  • UI/UX
  • Design systems
  1. 01

    The brief

    It starts with what’s true.

    Users, constraints, existing systems, and what success actually means, sorted into an information architecture before anything is drawn.

    • Discovery
    • Information architecture
    • Content hierarchy
  2. 02

    Wireframes

    Flows before pixels.

    Wireframes and prototypes settle how someone moves through the product while a change still costs minutes, not sprints.

    • Wireframing
    • Prototyping
    • Interaction design
  3. 03

    UI/UX design

    Then the real interface.

    Responsive layouts, type, colour and imagery, with accessibility checked as each screen is drawn rather than retrofitted at the end.

    • Product interface design
    • Responsive design
    • Accessibility
  4. 04

    Design system

    Broken down into a system.

    Every screen resolves into components and the tokens under them: a Figma library, documented and governed so designers and developers read it the same way.

    • Figma systems
    • Component libraries
    • Design tokens
  5. 05

    Hand-off

    Handed to engineering as code.

    Tokens become variables and components become files, so engineering starts building instead of translating.

    • Design-to-code workflows
    • Figma
    • Claude Design

02 Engineering

Engineering builds what design settled.

Frontend architecture, application logic and the integrations around them, built on the system design hands over. It runs second, because automation can only stand on what engineering leaves visible and changeable.

  • Frontend architecture
  • Software development
  • Integrations
  1. 01

    Architecture

    Structure before features.

    The codebase is planned around the system it inherits: where routes, state and data live, and how it stays fast, settled before the first feature is built.

    • Frontend architecture
    • Technical architecture
    • Frontend modernization
  2. 02

    Components

    Built once, used everywhere.

    Each component in the library becomes one file with typed props and every state, so a change made once lands everywhere it’s used.

    • Reusable component systems
    • Design-to-code implementation
    • TypeScript
  3. 03

    Application

    Then the logic behind it.

    Application logic, sign-in and data flows: the designed screens, wired to real users and real data.

    • Web applications
    • Application logic
    • Authentication and data flows
  4. 04

    Integrations

    Connected to what it touches.

    CMS, database, sign-in and third-party services, joined with sync and failure handling designed in, so the product holds when one of them doesn’t.

    • APIs
    • Backend and service integration
    • Data synchronization
  5. 05

    Testing and shipping

    Shipped visible and changeable.

    Reviewed, tested and documented as it’s built, not inspected at the end. What ships can be read and changed, which is what automation needs to stand on.

    • Testing
    • Performance and accessibility
    • Documentation

03 Automation

Automation takes the work around it.

Workflow and AI-assisted automation, built with n8n, Claude and Codex. It runs third, because it only automates what design and engineering left visible and changeable.

  • Workflow automation
  • AI-assisted systems
  1. 01

    Friction

    Starts with the friction, not the tool.

    Nothing is automated until the slow, repeated step is named and costed. For one documentation team it was every page copied into WordPress by hand: almost a week from document to live page.

    • Repetitive-task automation
    • Document-to-production workflows
    • Business-process integrations
  2. 02

    Boundary

    A boundary drawn around it.

    What the workflow touches is settled before it’s built: a folder in, WordPress out, n8n on our server between them. The writing didn’t change, only where it’s saved.

    • Structured publishing pipelines
    • Content processing and transformation
    • Data synchronization between tools
  3. 03

    Human judgment

    A person where it matters.

    Our own case studies start as interviews. Whisper turns the answers into text, Claude writes the page’s data from them, and Chris reads the finished page. That read is the one check, and he makes the fixes himself.

    • Agent-assisted content workflows
    • Model-supported drafting
    • Human-in-the-loop approval
  4. 04

    Failure path

    Built for the run that fails.

    A step that can fail has somewhere to send the work. A document that won’t convert lands in an error log for the senior documentation staff, and the habits that broke conversions became formatting rules, settled in testing.

    • Fallback and failure handling
    • Evaluation against acceptance criteria
    • Automated workflow validation
  5. 05

    Improvement

    Then measured against before.

    Each claim ends with what changed, stated as plainly as the friction. In testing, three writers published 12 pages in a day, against up to two a week by hand.

    • Documentation and governance
    • Operational dashboards
    • Internal workflow tools

The whole sequence

Three layers, one timeline.

Every layer above runs inside one delivery sequence — from the first call, through launch, to the automation that keeps running after it.

Fig. 02 — The delivery sequence
  1. Discovery and Scoping

    Users, constraints, existing systems, and what success actually means.

  2. Design

    Flows, interface hierarchy, design system, and the architecture under it.

  3. Build

    Interfaces, components, integrations, and the documentation that keeps them reusable.

  4. QA Review

    Functional, accessibility, and performance testing, then the refinements it turns up.

  5. Automation

    The workflows around the product — opened during the build, kept running after launch.

Evidence · figures link to the case that produced them

Résumé facts are career history, not studio proof.

  • 99+Reusable components introducedIncluding 22 blocks and about 20 widgets in one shared pluginAcross all projects
  • 500+Pages published without a dev ticketUp to 2 a week by hand, 12 a day in testing · an estimateAuto Publish to WP
  • 12+Years across UI/UX and development workEight of them with one company, from first design to one codebaseRésumé fact
  • 22+Brands, platforms, or teams supportedSecureW2, Safelink and Tyreconnect among themRésumé fact

Start with the right layer

Bring us the product. We will tell you where it starts.

An idea that needs designing, a design that needs building, or a system that should run itself. One short form, and we will point you to the layer that moves it first.